1. Its Origin is Thai
Most people commonly associate Red Bull with extreme sports and grand events in the west but what many do not know is that Red Bull originated in Thailand. It was first created in 1976 by Chaleo Yoovidhya, a Thai businessman who aimed to provide a drink that would help Thai blue-collar workers get through their day.
2. The Red Bull Logo Represents Two Charging Bulls
This iconic logo that we've all seen is inspired by the energy and power of two charging bulls. The intensity of the duel representing the intense energy boost the drink aims to give consumers.
3. The Secret Ingredient Taurine is Not Bull Semen
There has been a popular myth circulating that the key ingredient in Red Bull, Taurine, comes from bull semen. However, this is definitely not the case. Taurine is actually an organic compound found naturally in the human body and is scientifically synthesized for use in Red Bull.
4. It Was Initially Not a Huge Hit in The West
When Red Bull was first introduced to the western world by Austrian businessman Dietrich Mateschitz in 1987, it was not widely accepted. People were unfamiliar with its unique flavor and had just started getting used to the concept of energy drinks. But Mateschitz persevered and Red Bull has since become a global phenomenon.
5. Red Bull Owns a F1 Racing Team
Red Bull doesn't just brand sports; they own a part of it. Since 2004, they have owned Red Bull Racing, a Formula One team known for its competitive spirit and innovation in the circuit.
6. Over 7.5 Billion Cans Sold in 2019
In 2019 alone, Red Bull sold over 7.5 billion cans worldwide, in over 171 countries, making it one of the top-selling energy drinks globally.
7. Red Bull Stratos Enabled Record-Breaking Freefall
In 2012, Red Bull sponsored a skydive from 128,000 feet above the earth, shattering multiple world records. The freefall known as 'Red Bull Stratos' which Felix Baumgartner performed added to the brand's image of pushing extreme limits.
8. Red Bull Aids in Weight Loss
Surprisingly, Red Bull can aid weight loss. It stimulates metabolism and helps the body to break down fat, but be cautious – excess consumption can also lead to weight gain due to its high sugar content.
9. Red Bull Contains More Caffeine than a Cup of Coffee
This might shock you, but a can of Red Bull contains more caffeine than a cup of coffee. It means it gives you even more energy to do what you love!
10. Part of The Revenue Goes to Charity
Red Bull has a philanthropic side. A part of their yearly profits goes to the Wings for Life foundation to support spinal cord research.
11. Red Bull has Flavor Variety
Besides the original, Red Bull releases a variety of flavors like coconut berry, tropical fruits, and orange for those seeking alternatives.
12. It Was Named "Product of The Year" in 2004
It's hard to believe, but the brand was once named Product of the Year in 2004 by Convenience Store News for its phenomenal growth in the beverage industry.
13. Wings for Every Occasion
Red Bull has collaborated with alcohol brands creating popular mixes such as Vodka Red Bull, giving "wings" to every occasion.
14. “Gives You Wings” Was a Big Controversy
The brand had to pay over $13 million in 2014 when a consumer sued them saying the slogan was misleading and the drink didn’t really give him “wings.”
15. The Most Expensive Can Ever Sold
A can of Red Bull from the Stratos Mission autographed by Felix Baumgartner was sold on eBay for $2,600.
16. Red Bull is Banned in Some Countries
Despite its popularity, Red Bull is banned in some countries due to health concerns. Norway, Denmark, and Uruguay were among those who had bans in place, although they have since been lifted.
17. Red Bull Has Its Own Music Academy
Aside from the sports world, Red Bull also has its mark in the music industry. The Red Bull Music Academy hosts workshops and festivals worldwide.
18. The Red Bull Art of Can
This art competition encourages artists to make creative pieces out of Red Bull cans. This innovative initiative takes recycling to the next level!
19. Red Bull Owns Multiple Sports Teams and Events
Aside from the F1 team, Red Bull owns football teams, extreme sports events, and even an Air Race.
20. Red Bull is Kosher Certified
Many won't know this, but Red Bull is actually kosher certified. So all those who follow a kosher diet can consume this popular energy drink without any worries.
The story of Red Bull is a testament to the power of branding and market positioning. From its humble beginnings in Thailand to being the global phenomenon it is today, the combination of product and promotion has undoubtedly given Red Bull its wings.