Fact 1: Secret Identity of Trader Joe's
You'd be surprised to know that the Trader Joe's you adore is actually owned by one of the wealthiest families in Germany, the Albrechts. This family owns Aldi, another big name in the grocery industry. Trader Joe’s came under the coronet of Aldi Nord, a subsidiary of the parent company after Joe Coulombe, the original owner, sold it in 1979.
Fact 2: Where's Joe From Trader Joe's?
All of Trader Joe's stores have a nautical theme, with employees wearing Hawaiian shirts. But ever wondered why? It was inspired by the founder, Joe Coulombe's vacation trips around the Caribbean. He wanted to bring the same exotic and adventurous vibe back to his stores.
Fact 3: Products Disappear Without a Trace
At Trader Joe's, it's survival of the fittest. If a product doesn't sell well with more than an 80% high rate, it gets discontinued. That’s the reason some of your favorite items might disappear from the shelves without any warning.
Fact 4: Not Employee, But Crew Member
Trader Joe's has a unique way of referring to their workers. They are not just staff or employees, they are referred to as crew members. This linguistic choice stays in line with the nautical theme portrayed throughout their stores.
Fact 5: No Sales or Coupons
Trader Joe's does not run sales or give out coupons. The brand aims to provide the lowest price possible 24/7, so customers don't have to wait for a sale to afford their favorite items.
Fact 6: The Mystery of the Hawaiian Shirt
The famous Hawaiian shirt worn by Trader Joe's crew members isn’t just for creating an island-vibe. It’s also a tribute to the relaxed appearance of Trader Joe himself.
Fact 7: The Charm of the Chimes
Ever heard a bell ringing while shopping? Those are not meant for Santa Claus. Trader Joe's uses a bell system to communicate among employees. One bell means it's time to open another register, two bells mean there are questions at the checkout, and three bells signal for a manager.
Fact 8: The Fearless Flyer: More Than a Catalogue
Trader Joe’s Catalogue, The Fearless Flyer, doesn’t just highlight new products. It comes with a backstory and information on the best way to use each product along with its humorous touch.
Fact 9: Private Label Products Take the Cake
The vast majority of the products sold at Trader Joe's are under their private label. In fact, about 80% of the items you see on their shelves cannot be found anywhere else.
Fact 10: Trader Joe’s Own Version Of Disneyland
Trader Joe’s uses a location-based cookbook featuring dishes that can be made with ingredients found in that particular store location. It is named after the Disneyland Jungle Cruise, which was a favorite of Joe Coulombe.
Fact 11: It's More Than just Food
Trader Joe's isn't just a destination for foodies. The store also boasts an impressive selection of flowers, beauty products and cleaning supplies, houseplants, and much more.
Fact 12: Reason For Its Limited Stock
Trader Joe’s stocks fewer items compared to other grocery chains. This is because they focus on selling a curated selection of unique and high-quality products rather than offering a wide variety.
Fact 13: The Hidden Captain
Each store has a hidden toy that children can search for, and if found, they are rewarded with a treat. The Captain is a nod to their maritime theme and creates a fun game for kids while parents shop.
Fact 14: World's Best Wine
Trader Joe's famous Charles Shaw wine, often called "Two Buck Chuck," won the award for the best wine at the 28th Annual International Eastern Wine Competition, surprising critics and delighting customers.
Fact 15: Unique Artwork For Each Store
Every Trader Joe's store features hand-painted murals that reflect the local community, landmarks, or history, making each Trader Joe’s an art exhibition of its own.
Fact 16: Memorable Commercials
Trader Joe's makes its memorable radio ads in-house, featuring employees. Each ad is distinctive and recognizes a particular item or group of items that can be found in the store.
Fact 17: The Deception of Packaging
Trader Joe's sells identical products as other stores, but in different packaging. This creates a perception of exclusivity and allows Trader Joe's to price it differently.
Fact 18: No Uniforms for the Crew
When Trader Joe's was founded, it was designed to appeal to a sophisticated, well-educated customer. As part of creating a relaxed environment, employees were encouraged not to wear uniforms.
Fact 19: Special Diet Friendly
Trader Joe’s offers a wide variety of products catering to the needs of customers with special diets. From vegan and gluten-free to keto and paleo, you can easily find suitable options for any special diet you're on.
Fact 20: The Genius Marketing Strategy
Rather than investing in commercials, billboard ads or flyers, Trader Joe’s heavily counts on word-of-mouth. Its unique products and in-store experience make it a brand customers happily boast about.