Fact 1: REI's Humble Beginnings
REI (Recreational Equipment Inc.) was born out of the passion for outdoor activities shared by a group of mountain climbers. Lloyd and Mary Anderson, the founders of REI, started the company in their own home in Seattle, Washington, in 1938. They initially only sold ice axes imported from Austria, making a name for themselves for selling high-quality equipment at affordable prices.
Fact 2: REI is a Co-op
One distinguishing aspect of REI is that it's structured as a cooperative, not a regular corporation. This means that anyone can become a member, and those who do actually become part-owners of the company. Members also can share in the company's profits through an annual dividend.
Fact 3: REI’s Unusual Black Friday Tradition
Rather than seeking to maximize profits on the biggest shopping day of the year, REI does something truly unusual: It closes its stores on Black Friday. The initiative, known as #OptOutside, encourages both employees and customers to spend the day outdoors instead of shopping.
Fact 4: Sustainable Practices
REI's commitment to sustainable practices is truly remarkable. The company seeks to minimize its environmental footprint by integrating sustainability considerations into all of its activities. For instance, REI stores often feature solar panels, rainwater catchment systems and other green design elements.
Fact 5: REI is Almost Everywhere in the U.S.
REI has grown significantly since its beginnings in a Seattle attic. The retail giant now operates over 160 stores in 39 states, employing more than 12,000 people across the country.
Fact 6: REI Adventures
Not only does REI sell outdoor gear, but it also offers outdoor travel experiences. Through REI Adventures, outdoor enthusiasts can go on guided trips, from backpacking in Yellowstone to biking through Tuscany.
Fact 7: REI's Community Contributions
REI actively contributes to the communities in which it operates. In 2018 alone, the company invested nearly $8.4 million in non-profit partners focusing on outdoor access and stewardship.
Fact 8: The REI Garage Sale
REI hosts occasional 'Garage Sales,' where returned and gently used merchandise is sold at a significantly discounted price. It is an exclusive event for members and is known for being an excellent source of discounted gear.
Fact 9: REI's 100% Satisfaction Guarantee
REI offers a 100% satisfaction guarantee. This means that customers can return or replace any product for any reason whatsoever within a year of purchase, offering peace of mind with every purchase.
Fact 10: The REI Outdoor School
REI has an Outdoor School that provides classes and tours in a variety of outdoor activities, from kayaking and rock climbing to photography and wilderness survival.
Fact 11: Women's Force of Nature
REI’s “Force of Nature” program aims to level the playing field for women in outdoor adventure. This initiative includes women-focused gear development, events, and financial contributions to nonprofits that promote women's outdoors activities.
Fact 12: Extensive Product Range
Beyond just selling equipment for mountain climbing, REI offers gear and clothing for activities like biking, camping, hiking, fitness, paddling, snow sports, and travel.
Fact 13: REI Foundation's Philanthropy
The REI foundation was formed in 1993 and is dedicated to helping people in various communities connect with the outdoors. The foundation supports various nonprofit organizations and initiatives promoting outdoor recreation and environmental stewardship.
Fact 14: The Famous REI Logo
The REI logo is famous for depicting a single tree, symbolic of the outdoors and the company’s commitment to environmental conservation.
Fact 15: In-House Brands
Along with selling products from popular outdoor brands, REI also produces gear and clothing under its own brand names such as REI Co-op, Ghost, and Novara.
Fact 16: REI's Stance on Reducing Waste
REI is focused on reducing its contributions to the waste stream. They have a program called 'REI Used Gear', which allows customers to trade in used gear for REI gift cards, thus reducing waste and promoting sustainability.
Fact 17: Inspiring Outdoor Experiences
With 'REI Outdoor Projects,' users can discover and save trails, beaches, paddles, and parks, complete with details and travel tips. This handy tool offers 'digital trail guides' to inspire people to explore the great outdoors.
Fact 18: Major Accolades for Employee Satisfaction
REI has consistently been featured on Fortune's "100 Best Companies to Work For" list, reflecting their commitment to creating a positive and fulfilling working environment.
Fact 19: Eco-Friendly Headquarters
REI's environmentally-friendly corporate headquarters in Kent, Washington, boasts features such as energy-saving light sensors, composting, and recycling programs.
Fact 20: Yearly REI Member Dividend
Each year, eligible REI members receive an "Annual Dividend" which corresponds to approximately 10% of the qualifying purchases they made that year. Another unique feature of being a part of REI's co-op.