Fact 1: It Wasn't Always "Bath & Body Works"
When the first store opened in Cambridge, Massachusetts in 1990, it was originally named "Bath & Body Works Suds in the Bucket, Apple Barrel & Cider." After a little while, it was shortened to the more marketable name we know and love today.
Fact 2: Their First Fragrance Still Exists
The very first fragrance that Bath & Body Works introduced was called "Body Splash," and it was a massive hit. Today, it's known as "Classic" and is still available for purchase.
Fact 3: Massive Product Selection
Bath & Body Works offers a vast range of products. The brand has over 200 private-label scents and features an impressive portfolio of over 1,200 products such as body lotion, shower gel, perfumes, and more.
Fact 4: Widely Imitated, But Never Duplicated?
Many perfume and cologne creators have tried to mimic the scents of Bath & Body Works' products, but none have succeeded. The company keeps its fragrances' formulas top secret to maintain their uniqueness.
Fact 5: They Sell a Candle Every Second!
Bath & Body Works is known for its 3-wick candles. According to their sales reports, they sell an average of one 3-wick candle every single second, making them one of the leading candle sellers worldwide.
Fact 6: Hand Sanitizers Galore!
During the Covid-19 pandemic, Bath & Body Works became a go-to store for hand sanitizers. They sold millions of their pocket-size sanitizers as people aimed to stay protected amidst the pandemic.
Fact 7: Their Stores Receive Multiple Makeovers Every Year
Each Bath & Body Works store receives five to six complete redesigns annually to match the current promotions and seasons. It's an effective way to make the customer experience more fun and interactive.
Fact 8: A Global Player
Bath & Body Works is a global brand, with over 1,600 stores in 84 countries worldwide. Despite the significant international presence, the product selection is carefully curated to match the local culture and preferences.
Fact 9: Their Best-selling Fragrance: Japanese Cherry Blossom
Amongst Bath & Body Works’ extensive range of fragrances, Japanese Cherry Blossom stands tall as the top-seller. It’s widely appreciated for its delicate and unique scent.
Fact 10: Annual Sales Madness
Bath & Body Works' annual Candle Day, which takes place on the first Saturday in December, is known for offering great deals. Within 24 hours, they sell more candles than most retailers do in a year.
Fact 11: A Community of Fragrance Fans
Bath & Body Works has a committed fan base, with many groups and forums dedicated to the brand where fans share information about the latest products and scents.
Fact 12: More Than Just a Face
Though best known for their creams, lotions, and candles, Bath & Body Works also offers products for men and household items, such as hand soap and air fresheners.
Fact 13: It's a Limited Brands Company
Bath & Body Works is a subsidiary of L Brands, which also owns Victoria's Secret. The company is publicly traded on the New York Stock Exchange.
Fact 14: They Have a Recycling Program
In an effort to promote sustainability, Bath & Body Works introduced a candle jar recycling program. Customers can return their used candle jars in stores for recycling.
Fact 15: A Commitment to Cruelty-Free Products
Bath & Body Works is committed to producing cruelty-free products. None of their goods are tested on animals, and they advocate for the end of animal testing in the beauty industry.
Fact 16: Seasonal-Exclusive Fragrances
Bath & Body Works releases many limited-edition seasonal scents and products, driving customer interest and excitement. Some popular ones include Pumpkin Spice in the fall and Sparkling Icicles during winter.
Fact 17: The Brand’s Online Success
While having a strong store presence, Bath & Body Works also experiences significant success online. The brand's website traffic spikes during sales events and new product launches.
Fact 18: Their Candles are Hand-Poured
All their 3-wick candles are hand-poured, ensuring a high-quality product. This attention to detail is just one of the reasons why customers love Bath & Body Works' candles.
Fact 19: Collaboration with Celebrities
Bath & Body Works has collaborated with several celebrities such as Michelle Williams and Nicole Richie, who have each curated their own collections for the brand.
Fact 20: Sold in Almost Every Mall in America
Bath & Body Works has a store presence in nearly every mall in America, making it the largest bath shop chain in the United States. This widespread recognition contributes to the brand's popularity.